Press Release
COMMANDER SK – THE SIMPLE DRIVE WITH AWARD WINNING
DESIGN
Control Techniques’ Commander SK drive range won the Industrial
Product Design Award at the DBA’s Design Effectiveness Awards
2006.
As one of the UK’s most sought after awards the DBA’s judges
look for design which has created significant commercial
success.
This is the second award that the general purpose, compact drive
has won in 2006. The range consists of eight drives each
between 25% and 40% smaller than its predecessor. Ease of use
was significantly improved by implementing an easy push button
set-up user-interface, unique in this market; now 90% of
applications can be set up through the front keypad, which has the
ten most common parameters printed on the front of the drives.
Commander SK is ideal in all applications that involve
conveying, pumping, moving liquids, solids and compressing
gases. In such applications energy efficiencies and
productivity improvements often result in a rapid return on project
investment.
The judges were extremely impressed by Control Techniques’
decision to put design at the heart of its commercial strategy and
commented “In an environment where focussing on design might be
seen to be gratuitous this winner stands out as a tremendous
example of the positive power that good design can have on a
products market share.” With a sales increase of 40% and an
increase in market share of 1.5%, the Commander SK has more than
met Control Techniques’ ambitions for this product.
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